DESIGN-BUILD MICROCLIMATES OF NORTH AMERICA
What do we mean by a MicroClimate?
A substantial part of Bridgeport Worldwide’s mission is to discover best-in-class building products throughout the world and introduce them through our dozen+ channels to the entire North American market. When we find a promising manufacturer and begin to develop our relationship, one of their first comments is about how Big the North American market appears. It can be a big conceptual leap for a small manufacturer in a small country in Europe to imagine reaching all of America. Our response is “Yes indeed, it’s big, but…”
At $1.3 trillion in 2018, the US construction universe is as big as all of Europe put together. But, like Europe, it is not a monolithic market. In the way that each country has its own “regional” design/build culture, the enormous US building landscape is similarly a collection of somewhat independent, somewhat self-sufficient collaborative ecosystems, with their own pool of home-grown design and build talent, suppliers, workforce, fabricators and regional aesthetics.
Most of the North American high-end design/build market is made up of relatively isolated pockets of high expectation. This is different than saying the NYC market is different than the Dallas market. Lots of building of all kinds gets done in both. Bridgeport Worldwide works in the pockets within those markets where a well-executed detail is not a happy surprise.
If I can make it there…
Nothing new here. It’s been this way since the beginning.
Almost all of these MicroClimates are naturally, though not all, centered around larger urban areas, where the last decade has brought an explosion of new construction. It is in the high-end, high-performance sector of those markets where Bridgeport Worldwide’s customers tend to deploy their resources. And with those higher budgets come higher expectations.
Every project could be your last. Whether working residential, commercial, or institutional, the firms involved are expected to deliver the highest level of service and support to achieve the results they themselves have grown to provide to and expect from their MicroClimate. Architects gravitate to builders that make them better architects. Builders discover craftsmen that make them better builders. Their reputations are built in tandem as they urge each other toward better practices, more fruitful collaborations, and a higher level of completion and finish. Innovation flourishes when you know your peers have your back. Whether you are building a modern residence in Vancouver, a flagship retail store in Manhattan, a multi-family residential tower in Seattle, or a boutique hotel in Austin, the success of your project relies on the strength of that local design/build infrastructure.
Keeping Makers Making.
The way we see it, the quality of the products and the information Bridgeport Worldwide channels into these environments makes it easier for each designer and builder to collaborate at their peak, provide their best work most efficiently, and prosper within their own hyper-competitive market.
We’re here to help keep them all doing what they love to do.
As Bridgeport Worldwide’s influence has grown through our many distribution channels, we’ve learned how things get done in each of these MicroClimates, and where our vendors’ products will have the best chance to take hold.
There’s no denying it’s a big and complex market. For our manufacturers, when developing an understanding of the diverse North American landscape, we think that looking closely at any one of these MicroClimates can yield insights to the most effective to have an impact throughout the entire continent.
We’re here to help keep them all making what they love to make.
We have initiated our MicroClimate project to provide our manufacturers with a kind of scrapbook of projects, big and small, that can provide them a peek into some of these diverse North American markets. We hope it can also provide an understanding of their role and the role of a distributor like Bridgeport Worldwide in keeping the player
Microclimate 1 : Austin, TX.
Austin is a great example of a small city that has seen incredible growth in the last decade and whose relatively insular design/build community has. Its community of designers, builders, fabricators and their clients have provided a testing ground for how collaboration develops in a market under great economic and cultural change.
For our first featured project, we start small. We selected a single door, the entry to a restaurant called Guild in Austin, TX.