The biggest Starbucks in the world features an interactive wall using a bunch of FritsJurgens® pivots.
Shanghai, China - Starbucks recently opened a state-of-the-art premium Reserve Roastery experience in Shanghai. This first fully-immersive coffee wonderland is the company's "most ambitious project ever."
The launch included a new interactive retail experience for consumers based on augmented virtual reality. Starbucks was thrilled to bring this "first fully immersive coffee experience in Asia" to the marketplace.
FritsJurgens® plays a pivotal role in this dynamic new space at Starbucks’ Roastery in Shanghai. As you enter this cavernous retail experience you are welcomed by a long wall comprised of a series of large walnut wood panels on which are projected constantly changing graphics with which the customers can interact on their phones.
The wall has another function. With the use of FritsJurgens® Pivots the designers were able to partition the Roastery so that the luxurious private meeting space behind this long entry wall can be opened up to the full retail floor. Each panel acts independently as a single door from one space to the other, or collectively they can all be turned 90-degrees, expanding the main space, allowing for easy transformation of this truly interactive wall.
More important than any of these features was the fact that, like all FritsJurgens’ pivots, System3 is mortised entirely in the door. There is no need for a closer in the floor. In this premium retail environment, the last thing the Starbucks team wanted to consider was having a series of closer covers distracting from their beautiful polished concrete floor. This innovation also allowed for these doors to be quickly installed after all the finished surfaces were complete.
How does the System3 work?
For this project, the FritsJurgens System3 pivot was installed in the center of each panel. This pivot hinge can rotate 360° with a hold at every 90-degrees and dampened closing from each 45-degrees. It's a little like a turnstile. These 6x12-foot walnut veneer doors are each 440lbs and can be adjusted easily to ensure the panels maintain a clean flush line along the entire wall. System 3 can hold very tall and very wide doors up to 1,100 pounds.
Bridgeport Worldwide is proud to be the exclusive North American distributors of FritsJurgens® and their world-class pivot hinge technology. Contact us for more information on integrating their patented Systems into your project : firstname.lastname@example.org